Trending Sneaker Colorways: A Comprehensive Guide
Whether you’re a sneakerhead looking for a new pair of kicks for your collection or a sneaker reseller trying to succeed in the business, you must pay attention to sneaker colorways. Sneakers are more than just shoes nowadays, so if you want to stay on top of the sneaker community or make a profit in the resale market, you should keep up with the trending colorways.
But what is a sneaker colorway exactly? Why is it so important to consider when buying or copping sneakers? Here’s a hint – it can make or break your sneaker-collecting or reselling journey.
Don’t worry. We’ll explain everything you need to know about colorways so you can blend seamlessly with the sneaker community and make the most of your journey. Let’s start by uncovering the mystery and revealing what a sneaker colorway is.
What Is a Sneaker Colorway?
It’s a particular combination of colors and patterns applied to sneakers. Saying that a sneaker is “green” is not enough when various accent colors contribute to the overall design. A green sneaker with yellow laces and trim differs entirely from the same green sneaker with white accents.
This is why sneaker collectors and manufacturers use the word “colorway.” Manufacturers often give specific names to different colorways to set them apart. Depending on the brand, a sneaker model may come in a single colorway or dozens. Offering a variety of options helps them attract more buyers because if you don’t like a particular colorway, you might love another.
Why Is a Sneaker Colorway Important?
A sneaker colorway is one of the main factors when choosing sneakers, whether for your collection or to resell. It can be the reason for a sneaker’s popularity or failure.
Here are some of the most obvious reasons why people care about it.
Matching Shoes to Outfits
Sneaker enthusiasts prefer sneakers that match their outfits, so they often choose colorways that go well with their favorite pieces of clothing. Some even buy the same model in different colorways so they can wear it more often.
Getting Sneakers for Each Season
Seasons come with their own sets of colors, so many people like to dress accordingly. This means wearing shoes that match the colors of the current season, such as pastels in the spring or holiday colors in the winter.
Building a Themed Collection
Many sneakerheads prefer buying different models of shoes in their favorite color or pattern. For them, the colorway is the most important factor when building their themed collection.
Owning Limited-editions
Some manufacturers produce a sneaker colorway for a limited release, and we all know the hype surrounding limited editions. It means people buy a particular shoe not because of the specific colorway but because of its exclusivity, just so they can own a pair of unique kicks.
In a nutshell, we all have a favorite color that affects our shopping choices, especially when buying clothing and shoes. Sneaker manufacturers know this, so they produce different colorways to attract as many buyers as possible, allowing them to find the pair that will make them feel stylish and unique.
Getting a Higher Resale Value
Sneaker resellers know that certain colorways resell better than others. They stay updated with trending options, ensuring they have the right colorways to make the most profit.
Current Trends and Themes
If you’re in the sneaker reselling business, you should keep an eye on colorways that resell best. Usually, these are worth buying in bulk due to their solid resale value.
Check out some of the most popular colorways in the sneaker world.
White Colorways
Do you know what makes white sneaker colorways so special? They are not easy to maintain. Wearing pristine white sneakers gives the assumption that you have the time and resources to keep them clean.
In addition, many sneaker collectors buy two pairs of white colorways – one to wear and the other to keep in the box as part of their precious collection. This way, they can enjoy wearing the shoes without worrying if they will get messy or dirty, knowing their collection has a pair of untouched white kicks.
So, if you want to try your hand at the sneaker reselling business, stocking up on white colorways from different sneaker brands is a good way to get started.
Seasonal Colorways
Along with white colorways, you should also consider seasonal options to boost your sales. Check out what’s popular for each season of the year.
- Spring Colorways
Spring is all about pastel colors and floral patterns. Many sneaker brands follow this trend, knowing people always want to stand out from the crowd. Therefore, you may want to look for pastel colorways such as New Balance Lunar New Year 1906N or Nike Air Max 1 in pastels to freshen up your buyers’ spring style.
- Summer Colorways
These include sneakers with vibrant, multiple colors and breathable fabrics to rock your summer days all season long. You can find plenty of options offering both a stylish appearance and comfortable wear that sneakerheads look for during the warmer months. Some great trending examples include Nike Air VaportMax Plus and Nama Platform sneakers.
- Fall Colorways
Fall sneaker colorways include camel, green, or muted colors with suede and shearling accents, such as Nike Tech Hera or Adidas Samba Original sneakers. People want to find shoes that look best with their sweaters, sweatpants, and jeans, so make sure you offer them.
- Winter Colorways
At this time of the year, sneakerheads look for shoes that will keep them stylish and warm. These include brown, black, and gray colorways with weather-resistant materials such as New Balance 2002R Gore-Tex “Tobacco” or Air Jordan 14 “Winterized.”. Holiday colors are also in trend.
Limited-edition Colorways
Driven by the desire to own something unique, sneakerheads often go after limited-edition colorways to secure a pair before it sells out. These colorways are even more attractive if they have some fun, unusual print or another feature not found on standard sneakers.
Team Sneaker Colorways
Some sneaker brands release models and colorways linked to specific sports teams or athletes. For example, we all know Air Jordans are tied to Michael Jordan, while Nike’s red, black, and white colorway refers to Jordan’s iconic connection to the Chicago Bulls.
Team and player colorways appeal to both sneakerheads and collectors of sports memorabilia. This is why they can help boost your sales, especially before the beginning of new seasons when the hype is highest. While you can resell shoes in team colors whenever you want, it’s most profitable during the sports season.
How to Spot New Sneaker Colorways
Spotting trending sneaker colorways on time can help you stay ahead of the competition. This means identifying potential valuable options before other resellers.
Here are some great tips to help you stay on top of trends and get the colorways everyone would want for themselves:
- Stay updated on the latest sneaker news to discover the dates of new colorway releases. You can scrape retail websites or sign up for sneaker newsletters to get information on time and be prepared.
- Pay attention to sports and music news to see which star makes headlines. If the star has a sneaker deal, the chances are the demand for their sneakers or colorways will also rise. It’s the perfect time to resell their popular colorways.
- Be active on sneaker forums where sneakerheads share their opinions on their latest purchases. This will help you find their favorite sneaker colorway and discover new trends. You can also scrape sneaker forums and social media to gather more information that will help you make the right decision.
- Keep an eye on the competition to find out the colorways they can’t keep in stock because of high demand. This way, you know what sneakerheads want and can no longer find until you give them another chance.
How to Collect Sneaker Colorways Before They Sell Out
Trending sneaker colorways can be really hard to get, especially limited-edition releases. On the one hand, sneakerheads are trying to get a pair for themselves, and on the other hand, sneaker resellers want to secure multiple pairs to make the most profit.
So, how do you get the sneaker colorway you want before it gets sold out? By using sneaker bots and sneaker proxies.
Seasoned enthusiasts and resellers know this powerful combination maximizes their chances of getting the limited-edition colorway they want.
With a good sneaker bot, you’ll be able to make multiple requests simultaneously on the retail website you want, unlike others who will make only one request at a time.
Using reliable sneaker proxies will ensure each bot request appears as a different user on the website, avoiding detection by the website’s anti-bot systems. It’s the best way to cop multiple pairs of limited-edition colorways from a brand with a one-pair-per-user policy.
The proxy servers will make your bot requests appear as if they come from different users in different locations. That’s because each proxy carries its own IP address, and each IP address identifies a single online user or device.
This way, you can buy more than just a pair of limited-edition sneaker colorway and resell them for profit. The combination of bots and proxies is also useful if you want to make only one purchase per colorway for your collection.
You just have to choose the right bot and proxies to avoid getting detected and banned on sneaker websites. This means a sneaker bot compatible with the target website and reliable sneaker proxies from a reputable provider offering high speeds, privacy, and performance.
Other features to look for in sneaker proxies to ensure the best possible results without interruptions include SOCKS5 support, unlimited traffic, and 99.99% uptime.
Besides helping you cop the desired colorway, proxies can also help you scrape forums and platforms to stay informed about trending options.
To Sum Up
If you want to be part of the sneaker game, you must be aware of sneaker colorways. Knowing the current trends and themes will help you succeed in the sneaker reseller market.
Once you find the trending colorways and the most sought-after limited editions, use the right bot and proxies to secure as many pairs as you want before they’re gone.
